Interested in a Career in Digital Marketing?
Both Marketing and Management Information Systems students must be skilled users of data and understand the role of quantitative data in decision making. Employers in a variety of fields, such as advertising agencies and non-profit organizations, expect such proficiency. This certificate program teaches students skills in online and social media marketing and e-commerce, bridging the fields of marketing and MIS to develop students to pursue careers in this field.
Develop the skills for successful career opportunities in:
- website design
- social media marketing
- digital marketing analytics
- online marketing
- search engine optimization
- Wordpress, Flicker, Tumblr
- content marketing
- Facebook, Twitter, and YouTube
- mobile marketing (location-based marketing and geo-tracking)
To obtain the Digital Marketing Certificate (DMC), students must:
- Complete all requirements for at least one College of Business major;
- Meet with the DMC Advisor ();
- Complete the following required courses:
- BMIS 326 Introduction to Data Analytics
- BMIS 373 Business System Analysis & Design
- BMKT 420 Integrated Online Marketing
- BMKT 440 Marketing Analytics
- BMKT 483 Digital Media Execution
- Complete three elective credits from the following courses:
- BMIS 478 Digital Entrepreneurship
- BMIS 479 Introduction to Consulting
- BMIS 482 Big Data Project
- Complete the DMC application
- Receive an average GPA for all the above courses combined of 3.0